Lisa Leonard, MBA, AMP

Examiner
DISC Type : cs

Director of Marketing, External Relations at Mortgage Bankers Association

Arlington, Virginia, United States

Overview

Lisa has no verified overview

Personality Overview

Process Oriented

Overcautious

Tough To Convince

Being observant comes to them naturally.  The only way to convince them is by showing them examples and ample proof. They are quite aware of their needs and limitations, so they are unlikely to over-promise.

Topics They Care About

Lisa has no verified topics they care about

Media Appearances

Lisa has no verified media appearances

Work History

6-2013
Director of Marketing, External Relations at Mortgage Bankers Association
1-2011 - 6-2013
Marketing Director at FOX Architects
3-2006 - 10-2010
Manager, Marketing at First Potomac Realty Trust
4-2003 - 3-2006
Marketing Associate at Clark Construction Group
5-2002 - 12-2002
Marketing Coordinator at Millimetrix

Education

Master of Business Administration (MBA) from The Johns Hopkins University
Master of Science from The Johns Hopkins University

More Information

Social Presence :

Prographics :

Exp : 23 Location : Arlington, Virginia, United States Job Level : Mid-senior Designation : Director of Marketing, External Relations at Mortgage Bankers Association
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Insights For Selling To Lisa

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lisa is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Lisa

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Lisa move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Lisa take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Lisa

Personality Compatibility


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