Lisa Nicholls

Visionary
DISC Type : Ds

Community Outreach Liaison at ABA Centers of Virginia

Herndon, Virginia, United States

Overview

Lisa Nicholls is a digital marketing leader with over 13 years of experience as the founder of TIRA! Strategies, where she specialized in social media and brand building for small businesses. A graduate of William & Mary with a Professional Scrum Master certification, she is often described by others as an expert who is consistent and timely.

Deeply committed to community engagement, Lisa is a past president of the National Association of Women Business Owners, DC Chapter. She is passionate about forming genuine connections and has been an active community builder, previously serving as a board member for the Reston Chamber of Commerce and helping women in business thrive.

Unique fact: While on the board of the Reston Chamber of Commerce, Lisa created and launched the very first Reston Restaurant Week.

Personality Overview

Direct & Assertive

Fast But Thoughtful

Big Vision Person

They exhibit a rare combination of being result-oriented but patient at the same time.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Social Media Strategy
Founded a consultancy focused on helping businesses navigate social media and frequently posts about platform-specific trends for Instagram, Threads, and X.
Small Business Growth
Dedicated over 13 years to her consultancy, TIRA! Strategies, which focused exclusively on helping small business owners grow their online presence and connect with customers.
Women in Business
She is a past president of the National Association of Women Business Owners (DC Chapter) and is dedicated to helping women business owners thrive and grow.

Media Appearances

Lisa has no verified media appearances

Work History

6-2025
Community Outreach Liaison at ABA Centers of Virginia
7-2010
Social Media Director/Owner at TIRA! STRATEGIES
3-2009 - 6-2010
Advertising Sales Representative at The Observer
7-2001 - 7-2005
Senior Staffing Consultant at On Assignment
11-1994 - 5-2000
Assistant Director of Managed Care at VIRGINIA HOSPITAL CENTER - ARLINGTON

Education

8-1979 - 5-1983
Bachelor of Science - BS from William & Mary
Masters of Public Administration from University of New Haven

More Information

Social Presence :

Prographics :

Exp : 26 Location : Herndon, Virginia, United States Job Level : N/A Designation : Community Outreach Liaison at ABA Centers of Virginia
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Insights For Selling To Lisa

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lisa is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Lisa

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Lisa move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Lisa take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Lisa

Personality Compatibility


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