Lisa Nicholls in

Lisa Nicholls

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Community Outreach Liaison at ABA Centers of Virginia
📍 Herndon, Virginia, United States

Lisa Nicholls is a digital marketing leader with over 13 years of experience as the founder of TIRA! Strategies, where she specialized in social media and brand building for small businesses. A graduate of William & Mary with a Professional Scrum Master certification, she is often described by others as an expert who is consistent and timely.

Deeply committed to community engagement, Lisa is a past president of the National Association of Women Business Owners, DC Chapter. She is passionate about forming genuine connections and has been an active community builder, previously serving as a board member for the Reston Chamber of Commerce and helping women in business thrive.

Unique fact: While on the board of the Reston Chamber of Commerce, Lisa created and launched the very first Reston Restaurant Week.

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Experience
26 Years
Current Role
Community Outreach Liaison
Location
Herndon, Virginia, United States
Personality Overview

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Priorities

Topics Lisa cares about

Social Media Strategy
Founded a consultancy focused on helping businesses navigate social media and frequently posts about platform-specific trends for Instagram, Threads, and X.
Small Business Growth
Dedicated over 13 years to her consultancy, TIRA! Strategies, which focused exclusively on helping small business owners grow their online presence and connect with customers.
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Career

Work history

6-2025
Community Outreach Liaison
ABA Centers of Virginia
7-2010
Social Media Director/Owner
TIRA! STRATEGIES
3-2009 - 6-2010
Advertising Sales Representative
The Observer
7-2001 - 7-2005
Senior Staffing Consultant
On Assignment
11-1994 - 5-2000
Assistant Director of Managed Care
VIRGINIA HOSPITAL CENTER - ARLINGTON
In the press

Media appearances

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Education
8-1979 - 5-1983
Bachelor of Science - BS
William & Mary
Masters of Public Administration
University of New Haven
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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