Lisa 🏊‍♀️ Nirell in

Lisa 🏊‍♀️ Nirell

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HBR Contributor at Harvard Business Review
📍 Washington DC-Baltimore Area, United States

Lisa Nirell is a C-Suite adviser, AI strategist, and HBR contributor who helps market leaders navigate high-stakes transitions. The founder of EnergizeGrowth LLC, she has advised top companies like Google, Adobe, and Hilton and authored "The Mindful Marketer. " People who have worked with her describe her as dynamic, engaging, and polished.

Outside of work, Lisa is a competitive open-water swimmer with 45 years of experience, a passion she connects to her business philosophy. She also incorporates mindfulness practices learned from yoga and meditation into her professional life, and enjoys hiking.

Interesting fact: Lisa credits her lifelong curiosity for innovation to her father, who was an inventor and held many patents.

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Experience
39 Years
Current Role
HBR Contributor
Job Level
Junior
Location
Washington DC-Baltimore Area, United States
Personality Overview

How Lisa shows up

Communication Style
Decision Approach
Work Preference

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Priorities

Topics Lisa cares about

AI for Leaders
An AI strategist with certifications, she focuses on moving companies from scattered AI experiments to measurable impact and competitive advantage.
Navigating Transitions
Her core focus is advising leaders through high-stakes situations like M&A, digital transformation, and career pivots, helping them move from fear to flow.
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Career

Work history

4-2023
HBR Contributor
Harvard Business Review
12-2020
Growth Strategy and Marketing Leadership Adviser
100 Coaches Agency
3-2020
Executive Coach and Marketing Adviser
The Marshall Goldsmith Group
3-2019
Keynote Speaker, Author and Podcast Host (The Mindful Marketer)
EnergizeGrowth LLC
11-2018
Online Instructor
LinkedIn
In the press

Media appearances

3 Ways Companies Get Customer Experience Wrong. Featured in Harvard Business Review
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3 Ways Companies Get Customer Experience Wrong (new HBR article) - Lisa Nirell. Featured in Harvard Business Review (via Lisa Nirell’s website)
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Education
9-1981 - 12-1982
B.B.A.
University of MA School of Management
2007 - 2009
Society for the Advancement of Consulting
Million Dollar Consulting College with Alan Weiss
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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