Lisa πŸŠβ€β™€οΈ Nirell

Evaluator
DISC Type : Dcs

HBR Contributor at Harvard Business Review

Washington DC-Baltimore Area, United States

Overview

Lisa Nirell is a C-Suite adviser, AI strategist, and HBR contributor who helps market leaders navigate high-stakes transitions. The founder of EnergizeGrowth LLC, she has advised top companies like Google, Adobe, and Hilton and authored "The Mindful Marketer. " People who have worked with her describe her as dynamic, engaging, and polished.

Outside of work, Lisa is a competitive open-water swimmer with 45 years of experience, a passion she connects to her business philosophy. She also incorporates mindfulness practices learned from yoga and meditation into her professional life, and enjoys hiking.

Interesting fact: Lisa credits her lifelong curiosity for innovation to her father, who was an inventor and held many patents.

Personality Overview

Quality Focused

Thorough Evaluator

Fast But Analytical

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

AI for Leaders
An AI strategist with certifications, she focuses on moving companies from scattered AI experiments to measurable impact and competitive advantage.
Navigating Transitions
Her core focus is advising leaders through high-stakes situations like M&A, digital transformation, and career pivots, helping them move from fear to flow.
Mindful Leadership
Author of "The Mindful Marketer, " she integrates mindfulness practices into business strategy to help leaders make clearer decisions and avoid burnout.

Media Appearances

3 Ways Companies Get Customer Experience Wrong. Featured in Harvard Business Review

See Now

3 Ways Companies Get Customer Experience Wrong (new HBR article) - Lisa Nirell. Featured in Harvard Business Review (via Lisa Nirell’s website)

See Now

Work History

4-2023
HBR Contributor at Harvard Business Review
12-2020
Growth Strategy and Marketing Leadership Adviser at 100 Coaches Agency
3-2020
Executive Coach and Marketing Adviser at The Marshall Goldsmith Group
3-2019
Keynote Speaker, Author and Podcast Host (The Mindful Marketer) at EnergizeGrowth LLC
11-2018
Online Instructor at LinkedIn

Education

9-1981 - 12-1982
B.B.A. from University of MA School of Management
2007 - 2009
Society for the Advancement of Consulting from Million Dollar Consulting College with Alan Weiss

More Information

Social Presence :

Prographics :

Exp : 39 Location : Washington DC-Baltimore Area, United States Job Level : Junior Designation : HBR Contributor at Harvard Business Review

Interested in

Health & Outdoor

Open water swimmer

URL has been copied!

Insights For Selling To Lisa πŸŠβ€β™€οΈ

During A Call Or A Meeting

DO's

  • Help them see both - the β€˜big picture’ impact and the ROI of the investment
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lisa πŸŠβ€β™€οΈ is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Lisa πŸŠβ€β™€οΈ

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Lisa πŸŠβ€β™€οΈ move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Lisa πŸŠβ€β™€οΈ take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Lisa πŸŠβ€β™€οΈ

Personality Compatibility


Other Harvard Business Review Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.