Rob Frak

Questioner
DISC Type : c

Senior Data & Insight Manager at Thames Water

Swindon, England, United Kingdom

Overview

Rob is a results-driven Senior Data & Insight Manager at Thames Water, where he leads teams of around 30 analysts and data professionals. He focuses on translating raw data into business wisdom and actionable insights for key operational departments. He holds a CeMap certification and is a long-standing data professional.

Outside of his professional life, Rob is a strong believer in people-centric leadership, inspired by thinkers like Simon Sinek. He is also a proud pet owner to Archie and Ben, and he isnt shy about showing them off on National Love Your Pet Day.

Rob is the proud owner of two pets, the beautiful Archie and Ben, who are not always as peaceful as they look in pictures.

Personality Overview

Not Easily Convinced

Value Seeker

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Data Leadership
Believes the most challenging aspect of data leadership isn't the technology stack, but effectively managing the human element and building trust to turn numbers into business wisdom.
Data in Utilities
He has a strong opinion that data is the most valuable asset in water utilities, with the potential to redefine operations rather than just support them.
Actionable Insights
His professional focus is on closing the gap between raw numbers and business "wisdom, " empowering teams to use insights effectively and connecting analytics with tangible actions.

Media Appearances

Thames Water: data and modelling critical to securing infrastructure for the future. Featured in New Civil Engineer

See Now

Work History

10-2024
Senior Data & Insight Manager at Thames Water
7-2024 - 10-2024
Senior Data & Insight Manager (Interim) at Thames Water
6-2019 - 7-2024
Data & Insight Manager at Thames Water
3-2016 - 6-2019
Senior Intelligence Analyst at Nationwide Building Society
7-2015 - 3-2016
Team Manager - Reporting & Insight at Nationwide Building Society

Education

2000 - 2002
A - Level from New College Swindon
1995 - 2000
GCSE from Saint Josephs Comprehensive

More Information

Social Presence :

Prographics :

Exp : 20 Location : Swindon, England, United Kingdom Job Level : Middle Designation : Senior Data & Insight Manager at Thames Water
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Insights For Selling To Rob

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rob is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Rob

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Rob move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Rob take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Rob

Personality Compatibility


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