Lisa Reffett in

Lisa Reffett

Wildcard · DISC type sci
Director of Dealer Complex Leadership Team. at Redline Equipment
📍 Rochester, Indiana, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

Login to view overviewLogin to view overview
Experience
28 Years
Current Role
Director of Dealer Complex Leadership Team.
Job Level
Mid-senior
Location
Rochester, Indiana, United States
Personality Overview

How Lisa shows up

Curious But Skeptical
Requires Proof
Friendly But Slow

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Priorities

Topics Lisa cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
Login to view topicsLogin to view topics
Career

Work history

6-2017
Director of Dealer Complex Leadership Team.
Redline Equipment
2-2014 - 5-2017
Parts Sales & Service Manager for CaseIH and New Holland
CNH Industrial
1-2011 - 12-2013
Global Purchasing Management and Engineering for JDM, A&I Product, Sunbelt & Vapormatic
John Deere
10-2008 - 1-2011
Global Manager of Operations John Deere Merchandising Division
John Deere
2003 - 2008
General Business Line & Marketing Manager
General Motors
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
Login to viewLogin to view media
Education
2010 - 2012
Aresty Institute of Executive Education
The Wharton School
1994 - 1998
Bachelor of Applied Science (B.A.Sc.)
Purdue University Daniels School of Business
Social presence
in
Behavioral profile

DISC profile (public)

s

Steadiness (S)

Steadiness (S) reflects the degree to which a person is likely to focus on cooperation, support and taking everyone along. Those scoring high tend to be consistent and calm.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Lisa. Free, 10 seconds.