Lisa Richter

Trailblazer
DISC Type : DI

Director of Industry Outreach and Growth at CSIA - Control System Integrators Association

Evanston, Illinois, United States

Overview

Lisa is the Director of Industry Outreach and Growth at the Control System Integrators Association (CSIA), where she leads marketing, communications, and business development. She is a results-driven association executive with a B. A. from the University of Iowa. Colleagues describe her as smart, dedicated, and a talented writer.

Outside of her primary role, Lisa is a passionate content creator, hosting and producing two podcasts: "Talking Industrial Automation" and "My Smart and Funny Friends. " She has a background in journalism and once aspired to be a feature writer for magazines, showcasing a long-held passion for storytelling.

Unique fact: Lisa hosts two separate podcasts, one focusing on her professional industry and another that shares the diverse stories of interesting people.

Personality Overview

Charismatic

Informal

Assertive

They are charming and have the ability to align others behind their decisions.  They are more likely to be open to unproven but exciting technologies. They do not mind taking risks and can make hard decisions, if necessary.

Topics They Care About

Industrial Automation
As the host of the "Talking Industrial Automation" podcast and an executive at CSIA, she frequently discusses industry trends, technology, and challenges with business leaders.
Association Marketing
With extensive experience at CSIA and ISSA, she has a deep interest in marketing and growth strategies specifically for trade associations, stating in an interview, "associations are my jam. "
Podcasting & Storytelling
She hosts and produces two distinct podcasts, demonstrating a strong passion for the medium and for sharing compelling narratives from both industry experts and interesting individuals.

Media Appearances

Lisa has no verified media appearances

Work History

11-2018
Director of Industry Outreach and Growth at CSIA - Control System Integrators Association
5-2018 - 2-2020
Marketing and Communications Consultant at Richter Communications
12-2017 - 5-2018
VP, Marketing, Communications, Research and Analytics at ISSA - The Worldwide Cleaning Industry Association
6-2015 - 11-2017
Director of Marketing at ISSA - The Worldwide Cleaning Industry Association
5-2011 - 4-2018
Marketing Consultant at ISSA - The Worldwide Cleaning Industry Association

Education

B.A. from University of Iowa
Associate’s Degree from College of Lake County

More Information

Social Presence :

Prographics :

Exp : 14 Location : Evanston, Illinois, United States Job Level : Mid-senior Designation : Director of Industry Outreach and Growth at CSIA - Control System Integrators Association
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Insights For Selling To Lisa

During A Call Or A Meeting

DO's

  • Talk about yourself and some of your achievements at the start of the conversation
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Give them control of the sales process

DONT's

  • Avoid unnecessary negativity or slowness
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lisa is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Lisa

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Lisa move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Lisa take some risk or not?

  • They can take risks if necessary.

You And Lisa

Personality Compatibility


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