Lisa Russell

Enthusiast
DISC Type : i

Vice President of Sales at Sugar Foods Corporation

Ankeny, Iowa, United States

Overview

Lisa has no verified overview

Personality Overview

Non-Confrontational

Story Driven

Amiable & Agreeable

Unlike D or C types, they are convinced more by stories and testimonials.  They agree with others often, so exercise caution when relying on their word. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Lisa has no verified topics they care about

Media Appearances

Lisa has no verified media appearances

Work History

9-2022
Vice President of Sales at Sugar Foods Corporation
2-2018 - 9-2022
Director of Sales at Sugar Foods Corporation
1-2017 - 1-2018
Director of Sales - Foodservice at B&G Foods
7-2004 - 1-2017
Director of Sales at ACH Food Companies, Inc.

Education

Bachelor's of Arts from University of Northern Iowa

More Information

Social Presence :

Prographics :

Exp : N/A Location : Ankeny, Iowa, United States Job Level : N/A Designation : Vice President of Sales at Sugar Foods Corporation
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Insights For Selling To Lisa

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Speak from experience about success that the product has seen with other customers
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lisa is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Lisa

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Lisa move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Lisa take some risk or not?

  • They can take some low-probability risks if needed.

You And Lisa

Personality Compatibility


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