Lisa Soriano Soto

Questioner
DISC Type : c

Director, Structured Solutions, NRG Business at NRG Energy

Houston, Texas, United States

Overview

Lisa Soriano Soto is a seasoned energy professional with over two decades of experience in the utilities sector. As the Director of Structured Solutions at NRG Energy, she leads the largest and most complex commercial and industrial commodity transactions, specializing in risk management and renewables.

She is a strong proponent for female empowerment and advancement within the energy industry, as demonstrated by her public support for initiatives celebrating womens contributions to the sector.

With her extensive industry knowledge, she is known as a “Corporate Ninja. ”

Personality Overview

Price-Sensitive

Cautious & Analytical

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to analyze every situation thoroughly.
 While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Complex Energy Transactions
Her current role focuses on structuring and executing the most complex C&I commodity transactions for NRG Business.
Renewable Energy
Her expertise includes providing renewable product offerings and unique energy solutions that fulfill customer needs.
Energy Procurement Strategy
Her skills highlight a deep understanding of energy procurement strategy and risk management for large-scale clients.

Media Appearances

NRG People Power: Get to Know Lisa Soto. Featured in NRG Energy – Insights

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Lisa Soto – NRG Energy Sales Team Profile. Featured in NRG Energy – Business

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Lisa Soriano Soto - NRG Energy. Featured in The Org

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Work History

6-2018
Director, Structured Solutions, NRG Business at NRG Energy
11-2017 - 6-2018
Senior Manager C&I Sales & Operations, NRG Business Solutions at NRG Energy
8-2016 - 11-2017
ERCOT Business Process & Analyst Manager, NRG Business Solutions at NRG Energy
7-2008 - 5-2014
Energy Marketing Analyst at Reliant Energy
10-2006
Energy Marketing Associate at Reliant Energy

Education

Lisa has no verified education history

More Information

Social Presence :

Prographics :

Exp : 20 Location : Houston, Texas, United States Job Level : Mid-senior Designation : Director, Structured Solutions, NRG Business at NRG Energy
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Insights For Selling To Lisa

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Emphasise more on facts and measurable benefits
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lisa is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Lisa

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Lisa move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Lisa take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Lisa

Personality Compatibility


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