Lisa Sterner

Questioner
DISC Type : c

Marketing Lead at Tobii

Sweden

Overview

Lisa has no verified overview

Personality Overview

Not Easily Convinced

Price-Sensitive

Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to analyze every situation thoroughly.


Topics They Care About

Lisa has no verified topics they care about

Media Appearances

Lisa has no verified media appearances

Work History

3-2023
Marketing Lead at Tobii
9-2020 - 2-2023
Digital Marketing Specialist at Tobii
4-2019 - 8-2020
Marketing Coordinator at Tobii
9-2018 - 3-2019
Marketing Assistant at Tobii
2-2018 - 7-2018
Sales Support at Ekman & Co AB

Education

2016 - 2018
Master of Science (MSc) from School of Business, Economics and Law at the University of Gothenburg
2017 - 2017
Exchange Semester - Marketing from emlyon business school

More Information

Social Presence :

Prographics :

Exp : 8 Location : Sweden Job Level : Middle Designation : Marketing Lead at Tobii
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Insights For Selling To Lisa

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lisa is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Lisa

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Lisa move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Lisa take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Lisa

Personality Compatibility


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