Liz Snodgrass is a Design Director at Reckon Branding with over 20 years of experience creating comprehensive brand identities. A hands-on leader for her design team, she holds a BFA from The University of Georgia and specializes in blending strategy with creativity, from logos and print to packaging and environmental graphics.
An Atlanta native, Liz is passionate about hand-lettering and calligraphy, which she rediscovered as a creative outlet to add a human and imperfect quality to her work. This practice has reignited her creative spark, moving beyond purely digital design to create things that are handmade and authentic.
She started college as a business major before finding her calling in art school during her second semester.
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