Lizandra Bertoncini

Critic
DISC Type : C

Head of Marketing at Kenvue

São Paulo, São Paulo, Brazil

Overview

Lizandra has no verified overview

Personality Overview

Objective Thinker

Precise

ROI Driven

They like to take decisions independently and do not seek others' support often.  Unless the value is proven by data, they are unlikely to value fancy features. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Lizandra has no verified topics they care about

Media Appearances

Lizandra has no verified media appearances

Work History

4-2025
Head of Marketing at Kenvue
5-2023 - 3-2025
Senior Brand Manager at Kenvue
7-2018 - 3-2024
Senior Brand Marketing Manager at Kimberly-Clark
1-2015 - 6-2018
Brand Manager Huggies at Kimberly-Clark
7-2013 - 12-2014
Innovation Program Manager at Kimberly-Clark

Education

2016 - 2016
Marketing Estratégico from Insper Instituto de Ensino e Pesquisa
2015 - 2015
Branding from Insper Instituto de Ensino e Pesquisa

More Information

Social Presence :

Prographics :

Exp : 18 Location : São Paulo, São Paulo, Brazil Job Level : Mid-senior Designation : Head of Marketing at Kenvue
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Insights For Selling To Lizandra

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Be ready for penetrating questions and critical examination of your pitch
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don’t rush them till they have clearly gotten all the necessary information
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lizandra is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Lizandra

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Lizandra move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Lizandra take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Lizandra

Personality Compatibility


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