Lizzie (Ayoub) Baker in

Lizzie (Ayoub) Baker

Critic · DISC type C
Head of Commercial Strategy and Retail at Hilma
📍 United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
12 Years
Current Role
Head of Commercial Strategy and Retail
Job Level
Mid-senior
Location
United States
Personality Overview

How Lizzie shows up

ROI Driven
Critic
Negotiator

They prefer to do logical analysis and value evidence over emotions. They are quite likely to negotiate on pricing or other key terms. They enjoy working alone and do not rely on others very often.

Priorities

Topics Lizzie cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

9-2025
Head of Commercial Strategy and Retail
Hilma
6-2023 - 8-2025
Director of Retail and Business Development
Hilma
2-2023 - 5-2023
Consultant
Hilma
11-2022
Founder
DATA-DRIVEN WELLNESS by Lizzie Ayoub
11-2022
Founder
Data-Driven Wellness
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
Master of Business Administration - MBA
Duke University - The Fuqua School of Business
Bachelor of Science - BS
Vanderbilt University
2018 - 2019
Certification in Holistic Health Coaching
Institute for Integrative Nutrition
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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