Lizzy Massey in

Lizzy Massey

Commander · DISC type D
Women to Watch at WiHTL & Diversity in Retail
📍 York, England, United Kingdom

Lizzy Massey is a leading commercial director in the UK food retail sector, currently serving as the Director of Own Brands at Morrisons. Her career includes senior positions at M&S, Asda, and Nestlé. A graduate of Durham University, she also holds a director position at the Institute of Grocery Distribution (IGD).

Lizzy is a board member at the Institute of Grocery Distribution, reflecting her deep expertise and influence within the grocery industry.

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Experience
33 Years
Current Role
Women to Watch
Job Level
Mid-senior
Location
York, England, United Kingdom
Personality Overview

How Lizzy shows up

Risk-Taker
Very Quick
Impact-Driven

They put a lot of effort into ensuring personal success. They do not care very much about building rapport or relationships. They are less concerned about the product and more about its potential impact.

Priorities

Topics Lizzy cares about

Own Brand Strategy
As Director of Own Brands, she leads the development and innovation for Morrisons' private label products, focusing on their unique "farm to fork" manufacturing capabilities.
Food Retail Leadership
Holds senior commercial leadership roles at some of the UK's biggest retailers, including Morrisons, M&S, and Asda, demonstrating extensive industry expertise.
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Career

Work history

3-2026
Women to Watch
WiHTL & Diversity in Retail
9-2025
Director
IGD (Institute of Grocery Distribution)
3-2025
Steering Committee Member
Women In Food
8-2024
Director of Own Brands & Innovation, Morrisons
Morrisons
4-2024 - 8-2024
Experienced Commercial Leader focused on growth
Maplegarth Ltd
In the press

Media appearances

Women to Watch: WiHTL & Diversity in Retail highlights leaders .... Featured in Moodie Davitt Report
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Education
1987 - 1990
Bachelor of Arts (BA)
Durham University
1978 - 1986
Education details unavailable
Woldingham School
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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