Lonna Feemster

Examiner
DISC Type : cs

Vice President, National Marketing at Berkshire Hathaway Homestate Companies - Workers Compensation Division

Carlsbad, California, United States

Overview

Lonna has no verified overview

Personality Overview

Process Oriented

Tough To Convince

Status Quo Seeker

Being observant comes to them naturally.  They tend to be clear about their needs and limitations and are unlikely to promise too much. They are always well-planned and adopt a systematic approach.

Topics They Care About

Lonna has no verified topics they care about

Media Appearances

Lonna has no verified media appearances

Work History

9-2025
Vice President, National Marketing at Berkshire Hathaway Homestate Companies - Workers Compensation Division
2-2017 - 9-2025
AVP, National Marketing at Berkshire Hathaway Homestate Companies - Workers Compensation Division
5-2016 - 2-2017
Director, Corporate Marketing at Zenith Insurance Company (United States)
6-2009 - 5-2016
Senior Marketing Manager at Berkshire Hathaway Homestate Companies - Workers Compensation Division
8-2008 - 5-2009
Gifted Education Teacher at Deer Valley Unified School District

Education

Bachelor's Degree from Western Washington University

More Information

Social Presence :

Prographics :

Exp : 21 Location : Carlsbad, California, United States Job Level : Senior Designation : Vice President, National Marketing at Berkshire Hathaway Homestate Companies - Workers Compensation Division
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Insights For Selling To Lonna

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't be very accepting if that is your natural style, stay firm
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lonna is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Lonna

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Lonna move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Lonna take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Lonna

Personality Compatibility


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