Lorena Montoya

Go-getter
DISC Type : d

Gerente Sr de Talento y Cultura at La Costeña

Mexico City, Mexico

Overview

Lorena is a Senior HR Manager at La Costeña, specializing in organizational transformation and strategic talent management. With a background at major companies like PepsiCo and Mars, she is an expert in aligning people strategy with business objectives. People who have worked with her describe her as a strategic, integral, and extraordinary leader.

Lorena is passionate about the human side of business transformation. She frequently discusses the importance of leadership, mental health, and social consciousness in creating a strong corporate culture. She believes in fostering empathy and collaboration to build sustainable and creative teams.

During her time at PepsiCo, she led the consolidation of 48 collective bargaining agreements down to 33, creating a positive financial impact of over $300 million MXN.

Personality Overview

Fast-Paced

Direct & Candid

Vision Oriented

They care equally about the product and its potential impact.  They can be nudged to make faster decisions by offering what they value. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

AI in HR
Actively discusses how AI is transforming human resources, emphasizing the need to integrate technology with a human-centric approach to build trust and add value.
Leadership & Culture
Believes that leaders who promote emotional balance and vulnerability are key to building strong, sustainable teams and a healthy organizational culture.
Talent Transformation
Focuses on aligning talent strategy with business goals, designing organizational structures and capabilities that drive sustainable results for sales, manufacturing, and corporate functions.

Media Appearances

Lorena has no verified media appearances

Work History

3-2026
Gerente Sr de Talento y Cultura at La Costeña
4-2022 - 12-2024
HRBP Sr Manager Sales Central Region at pepsico
8-2020 - 6-2022
HRBP Sales Manager Large Format at pepsico
4-2019 - 8-2020
HR Sales Manager at pepsico
9-2010 - 3-2012
HRBP Manager at Wrigley

Education

1991 - 1996
Lic from Universidad Autónoma del Estado de México (UAEMéx)

More Information

Social Presence :

Prographics :

Exp : 18 Location : Mexico City, Mexico Job Level : N/A Designation : Gerente Sr de Talento y Cultura at La Costeña
URL has been copied!

Insights For Selling To Lorena

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Highlight the competitive differentiation of your product
  • Refer to testimonials from others in similar positions

DONT's

  • Refrain from asking too many questions
  • Do not give up if they are not convinced, try again with a different approach
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lorena is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Lorena

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Lorena move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Lorena take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Lorena

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.