Alex Jefferson

Initiator
DISC Type : Di

Board Member at CEW UK

Claygate, England, United Kingdom

Overview

A results-driven Category Director at Sainsburys, leading the £1bn+ Health, Beauty, and Wellness portfolio. With a background from Aston University and Tesco, she has a strong track record of delivering sustainable growth through customer insight, commercial rigor, and collaborative leadership in fast-paced retail environments.

Passionate about the beauty industrys future, she serves as a Board Member for CEW UK. She is a vocal supporter of women in business, celebrating female founders and championing teamwork. She values connection and creating a positive, collaborative culture with colleagues and partners.

She proudly serves on the board of CEW UK, an organization dedicated to advancing the beauty industry.

Personality Overview

Impact-Oriented

Confident

Friendly Challenger

They usually prefer to drive the conversation.  They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Customer-Led Growth
Her headline and experience emphasize using customer insight as the foundation for delivering sustainable growth and creating compelling retail propositions.
Commercial Strategy
Responsible for the end-to-end strategy and P&L of a £1bn+ portfolio, focusing on long-term growth, pricing, promotions, and supplier partnerships.
Advancing Beauty Industry
As a CEW UK Board Member, she actively contributes to the industry by championing connection, education, and opportunity for brands and professionals.

Media Appearances

Meet the CEW Board 2026. Featured in CEW UK

See Now

Work History

12-2025
Board Member at CEW UK
8-2022
Category Director Health, beauty and wellness at Sainsbury's
1-2015 - 7-2022
Head of Buying at Sainsbury's
1-2013 - 1-2015
Head of category planning at Sainsbury's
1-2012 - 12-2012
Senior Buyer at Sainsbury's

Education

2003 - 2007
Bachelor's Degree from Aston University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Claygate, England, United Kingdom Job Level : Mid-senior Designation : Board Member at CEW UK
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Insights For Selling To Alex

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Get them to a point where they are ready to bat for your product internally
  • Clearly address the competitive aspects

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alex is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Alex

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Alex move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Alex take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Alex

Personality Compatibility


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