Lorena Naval Medina

Critic
DISC Type : C

Subdirector de operaciones at Alsea

Benito Juárez, Mexico City, Mexico

Overview

Lorena Naval Medina is a seasoned food industry executive with over 16 years of experience in leadership roles at major companies like Alsea, Wingstop, and Unilever. Her expertise lies in operations management, culinary strategy, and talent development, underscored by her education from IPADE Business School. Colleagues describe her as professional, passionate, and an inspiring leader.

Beyond her corporate roles, Lorena demonstrates a profound passion for gastronomy, attending premier international culinary congresses like Gastronomika in San Sebastián. This dedication to continuous learning and staying abreast of global food trends highlights her deep personal commitment to the culinary arts and service.

She led a notable project to create a sustainable urban garden at Unilevers Tultitlan plant.

Personality Overview

ROI Driven

Negotiator

Information Seeker

They prefer to do logical analysis and value evidence over emotions.  They are quite likely to negotiate on pricing or other key terms. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Operational Excellence
Her career has focused on improving profitability, standardizing processes, and managing large-scale operations for dozens of restaurants at Alsea, Wingstop, and Eures.
Talent Development
She was the project leader for creating the "Corporate University" at Restaurantes TOKS, demonstrating a commitment to building high-performing teams through structured training.
Sustainable Gastronomy
Managed the "Cocina Sustentable" project at Unilever, which included an urban garden, and lists developing sustainable strategies as a key experience.

Media Appearances

Lorena has no verified media appearances

Work History

3-2022
Subdirector de operaciones at Alsea
3-2016 - 3-2022
Director Operations at Wingstop México
2010 - 2014
Manager for the North Latin America Culinary Center at Unilever Food Solutions
2009 - 2010
Regional operational manager at Eurest
2007 - 2009
Operation and Production Training Manager at Restaurantes TOKS

Education

2015 - 2015
Programa de Alta Dirección para Empresas de la Cadena Agroalimentaria from IPADE Business School
1995 - 1997
BA in Restaurant Management from Centro de Estudios Superiores de San Ángel

More Information

Social Presence :

Prographics :

Exp : 26 Location : Benito Juárez, Mexico City, Mexico Job Level : N/A Designation : Subdirector de operaciones at Alsea
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Insights For Selling To Lorena

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be formal and objective, they will appreciate it more
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Do not use very emotional or colorful language
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lorena is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Lorena

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Lorena move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Lorena take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Lorena

Personality Compatibility


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