Lorenzo Asnaghi

Collaborator
DISC Type : is

Co-Founder & COO at Growth Cab

New York, New York, United States

Overview

Lorenzo Asnaghi is the Co-Founder and COO of Growth Cab, where he leads international operations and growth strategies. He specializes in global expansion, leveraging high-level connections and data-driven B2B sales strategies to help businesses enter new markets, particularly in LATAM. He holds a Masters degree from CXL.

He has a strong focus on evolving business practices, emphasizing the importance of building trust and genuine connections in sales over aggressive, traditional tactics. He is also passionate about optimizing team structures for speed and efficiency, drawing inspiration from major companies like Amazon.

Interesting fact: In just two years, he pivoted from a traditional 8-figure corporate sales director role in Paraguay to co-founding a B2B advisory firm with a modern, trust-based approach.

Personality Overview

Fair-minded

Good Listener

Example Driven

Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.  They are more likely to go for proven solutions. Win-win scenarios can appeal strongly to them.

Topics They Care About

Global Market Entry
He specializes in helping companies expand internationally, particularly into LATAM markets, by securing key partnerships and navigating government and corporate channels.
Modern B2B Sales
Advocates for moving beyond aggressive sales tactics to focus on building trust and genuine conversations to close deals effectively.
Effective Hiring
Believes in hiring a few "A+ killers" over a larger number of average players to maintain momentum and high standards within a team.

Media Appearances

Lorenzo has no verified media appearances

Work History

9-2023
Co-Founder & COO at Growth Cab
2-2024
Managing Partner at Antesignum
7-2022 - 9-2023
Global Sales Director at Dipro Conduspar Condutores Elétricos
11-2021 - 6-2022
Global Growth Manager at Father & Company

Education

9-2023 - 9-2024
Master's degree from CXL

More Information

Social Presence :

Prographics :

Exp : 4 Location : New York, New York, United States Job Level : Leadership Designation : Co-Founder & COO at Growth Cab
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Insights For Selling To Lorenzo

During A Call Or A Meeting

DO's

  • Show genuine interest in solving their problems
  • When asking them questions, sound relatable and informal
  • Show them how they look good by making this decision

DONT's

  • Don’t sound very transactional
  • Don’t give the impression of being unproven or risky
  • Don’t get into excessive details unless prompted

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lorenzo is

  • Relationships can play a major role, followed by low risk and strong market validation.
  • Will you ever get a clear answer from Lorenzo

  • They are not very direct, and unlikely to say no to your face.

Insights For Deal Planning

    How fast (or slow) will Lorenzo move?

  • They can take their time to make decisions, even if they are constantly involved and friendly.
  • Can Lorenzo take some risk or not?

  • It is unlikely that they will take many risks.

You And Lorenzo

Personality Compatibility


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