Lori Tretner

Energizer
DISC Type : I

Sr Studio Manager at T-Mobile

McKinney, Texas, United States

Overview

Lori Tretner is a driven marketing leader and Sr. Studio Manager at T-Mobile, with extensive experience in the mobile tech industry from her time at Samsung. She is an expert in go-to-market strategy, product launches, and channel marketing. Colleagues describe her as a "solid leader", "skilled marketer", and "consummate professional" with an "insatiable drive".

Lori values community involvement and giving back, having participated in mentoring teenagers in STEM subjects. She believes its important to work for a company that aligns with her personal values of community service and making a positive impact outside of daily work responsibilities.

She created an integrated promotions platform at Samsung that saved the company $350, 000 annually.

Personality Overview

Informal

Believer

Big Picture Person

They are always positive and upbeat, so take their promises with a pinch of salt.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Promotional Strategy
Managed end-to-end mobile sales promotions at Samsung, creating programs for flagship products and building a cost-saving integrated promotions destination.
Go-to-Market Execution
Skilled in developing and executing go-to-market strategy with major carrier and retail partners for new product launches in the mobile industry.
Community Service
Has stated that giving back is a personal value and has volunteered her time mentoring teens in STEM, showing a passion for community involvement.

Media Appearances

Lori has no verified media appearances

Work History

1-2022
Sr Studio Manager at T-Mobile
6-2021 - 8-2021
Independent Marketing Consultant at Independent Consultant
1-2016 - 6-2021
Sr. Marketing Manager II, Mobile Marketing at Samsung Electronics America
6-2014 - 1-2016
Sr. Marketing Manager, Partner Portal at Samsung Electronics America
6-2012 - 6-2014
Sr. Marketing Manager, Product Launch at Samsung Electronics America

Education

1996 - 1999
Bachelor of Business Administration (BBA) from University of North Texas

More Information

Social Presence :

Prographics :

Exp : 18 Location : McKinney, Texas, United States Job Level : Middle Designation : Sr Studio Manager at T-Mobile
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Insights For Selling To Lori

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Invite them for a lunch or a drink/coffee

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t assume a yes just because they have not said no
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lori is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Lori

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Lori move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Lori take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Lori

Personality Compatibility


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