Lorick Abigail

Observer
DISC Type : ci

Creative Director and Design Director (Freelance) at Freelance

New York City Metropolitan Area, United States

Overview

Abigail Lorick is a creative and design director who specializes in building brands across the fashion, lifestyle, and wellness sectors. She focuses on developing brand identity, seasonal design direction, and timeless visual storytelling. She is an alumna of the Fashion Institute of Technology.

Outside of her freelance work, Abigail co-founded ANSEA, a lifestyle brand inspired by a love for the ocean. Her interests include established brands like The New York Times and The North Face, indicating an appreciation for quality content and the outdoors.

Unique Fact: Abigail was a celebrated fashion designer whose clothing line was featured on the hit TV show "Gossip Girl" as the Eleanor Waldorf collection.

Personality Overview

Curious

Value Driven

Assertive

They are generally strong communicators and are not easy to convince.  They are likely to ask many questions and look heavily for supporting information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Brand Storytelling
Her professional focus is on creating "timeless visual storytelling" and leading brand identity development from concept through to strategic growth for her clients.
Sustainable Fashion
As the Fashion Director for United By Zero, she is involved in a system that scores brands on their sustainability, a topic she actively promotes.
Lifestyle Brands
She co-founded the ocean-inspired lifestyle brand ANSEA and now freelances for clients in the fashion, wellness, and digital sectors.

Media Appearances

Lorick has no verified media appearances

Work History

10-2022
Creative Director and Design Director (Freelance) at Freelance
8-2021 - 1-2022
Fashion Director at United By Zero
4-2020 - 6-2021
Rebrand of Calypso st. Barth at Calypso St. Barth
4-2019 - 8-2021
Creative Director at Ansea
8-2018 - 3-2019
Design Director at Stance Socks

Education

2003 - 2004
Education details unavailable from Fashion Institute of Technology
1997 - 2000
Education details unavailable from Bolles High School

More Information

Social Presence :

Prographics :

Exp : 27 Location : New York City Metropolitan Area, United States Job Level : Mid-senior Designation : Creative Director and Design Director (Freelance) at Freelance
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Insights For Selling To Lorick

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Share testimonials from known people and give multiple examples of product value
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lorick is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Lorick

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Lorick move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Lorick take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Lorick

Personality Compatibility


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