Lorna H.

Enthusiast
DISC Type : i

Head of Growth at So Energy

West Midlands, England, United Kingdom

Overview

With over 25 years in the energy sector, Lorna is a results-oriented sales leader focused on delivering growth and customer satisfaction. Currently the Head of Growth at So Energy, she previously led sales and operations at Tomato Energy and Shell Energy. Colleagues describe her as an honest communicator who is intelligent and receptive to new ideas.

Lorna is a Fellow of the Association of Chartered Certified Accountants (ACCA) and holds a BSc from Oxford Brookes University.

She earned a worldwide award for achieving the top global mark in her ACCA examination for Business Information Management.

Personality Overview

Non-Confrontational

Story Driven

Amiable & Agreeable

Unlike D or C types, they are convinced more by stories and testimonials.  They prefer to build relationships rather than staying totally transactional. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Energy Sector Growth
Her career is defined by leading growth, sales, and activation strategies for UK domestic energy companies like So Energy and Tomato Energy.
Sales Channel Strategy
Manages and optimizes various routes to market, including outsourced telesales, price comparison websites, and third-party sales partnerships.
Customer Value
Focuses on data-driven optimisation and improving the customer experience to meet needs and drive satisfaction and retention.

Media Appearances

Lorna has no verified media appearances

Work History

9-2025
Head of Growth at So Energy
5-2024 - 10-2025
Head of Domestic Energy Sales & Operations at Tomato Energy
1-2019 - 2-2024
National Sales Manager at Shell Energy Retail
4-2017 - 12-2018
Channel Manager (Field Sales Partners) at First Utility
11-2013 - 12-2016
Head of Operations at UKNRGwise

Education

BSC from Oxford Brookes University

More Information

Social Presence :

Prographics :

Exp : 23 Location : West Midlands, England, United Kingdom Job Level : Mid-senior Designation : Head of Growth at So Energy
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Insights For Selling To Lorna

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Refer to interesting customer testimonials and stress on great customer experience
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lorna is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Lorna

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Lorna move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Lorna take some risk or not?

  • They can take some low-probability risks if needed.

You And Lorna

Personality Compatibility


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