Lorna Saxon in

Lorna Saxon

Inquirer · DISC type dc
Head of People at Craft
📍 United Kingdom

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
13 Years
Current Role
Head of People
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

How Lorna shows up

ROI Conscious
Demanding
Hard To Convince

They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles. They don’t always try to control the conversation but neither do they like yielding it fully.

Priorities

Topics Lorna cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

5-2023
Head of People
Craft
7-2021 - 6-2023
Head Of Sales & Operations
Intravelr
11-2018 - 9-2020
Regional Sales Manager
STA Travel
8-2014 - 11-2018
Store Manager
STA Travel
8-2011 - 6-2014
Customer Service Manager
Royal Bank of Scotland Business
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2008 - 2011
Bachelor's degree
University of Lancashire
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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