Lorne Cooperberg in

Lorne Cooperberg

Trailblazer · DISC type ID
Executive Vice President, Growth & Innovation at Proof Experiences
📍 Toronto, Ontario, Canada

Lorne is a results-driven brand builder with over 15 years of marketing experience, currently leading as the Executive Vice President of Growth & Innovation at Proof Experiences. He is a BA graduate from McGill University and is described by colleagues as a passionate and enthusiastic natural leader with a talent for forging strong client relationships.

Outside of his professional life, Lornes greatest passion is sports, an interest that is said to even surpass his dedication to brand building. He has also been involved in his local community, having served as a coach for a Leaside baseball team.

His passion for building brands is surpassed only by his passion for sports.

Read the full overview →
Experience
21 Years
Current Role
Executive Vice President, Growth & Innovation
Job Level
Leadership
Location
Toronto, Ontario, Canada
Personality Overview

How Lorne shows up

Informal
Charismatic
Friendly But Fast

They prefer to ensure that they are in control of the situation. They are charming and can persuade others to support their decisions. A combination of speed and relationship gets the best response from them.

Priorities

Topics Lorne cares about

Experiential Marketing
As a leader at Proof Experiences, he focuses on creating immersive brand activations and events that drive consumer engagement, and has authored articles on the topic.
Business Growth
His role is centered on 'Growth & Innovation, ' and he actively shares his company's recognition as one of Canada's Top Growing Companies.
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Career

Work history

10-2025
Executive Vice President, Growth & Innovation
Proof Experiences
1-2022 - 10-2025
Senior Vice President, Growth & Innovation
Proof Experiences
1-2017 - 1-2022
VP, Strategy + Business Development
Proof Experiences
1-2016 - 1-2017
VP, Strategy & Business Development
GMR Marketing
6-2014 - 12-2015
Group Director, Client Services
GMR Marketing
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2000 - 2004
BA
McGill University
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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