Lorne Vary
Login to view DISC.Lorne Vary is the CEO of MOKE International, leading its global expansion and transition to an all-electric brand. He was previously instrumental in scaling Brompton Bicycle from a niche UK manufacturer into a £130M global lifestyle brand over 15 years, demonstrating expertise in financial leadership and growing purpose-driven companies.
Outside of his executive roles, Lorne is a passionate advocate for active commuting. During his time at Brompton, he became an avid cyclist, commuting daily by bike, which he described as a "life changer" that made him significantly fitter. He is a natural evangelist for the products he represents.
He has successfully navigated the transition from leading a world-famous British bicycle brand to steering an iconic British car brand into its all-electric future.
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