Lorne Vary
Examiner · DISC type csLorne Vary is the CEO of MOKE International, leading its global expansion and transition to an all-electric brand. He was previously instrumental in scaling Brompton Bicycle from a niche UK manufacturer into a £130M global lifestyle brand over 15 years, demonstrating expertise in financial leadership and growing purpose-driven companies.
Outside of his executive roles, Lorne is a passionate advocate for active commuting. During his time at Brompton, he became an avid cyclist, commuting daily by bike, which he described as a "life changer" that made him significantly fitter. He is a natural evangelist for the products he represents.
He has successfully navigated the transition from leading a world-famous British bicycle brand to steering an iconic British car brand into its all-electric future.
Read the full overview →How Lorne shows up
They do not like taking risks at all and go for proven options in the end. They are heavily focused on quality and prefer doing things the right way, even if it takes time. The only way to convince them is by showing them examples and ample proof.
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Calculativeness (C)
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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