Lotte Højbo Liebst in

Lotte Højbo Liebst

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Head of Digital Marketing Strategy & Programmes at A.P. Moller - Maersk
📍 Region Zealand, Denmark

Lotte Højbo Liebst is the Head of Digital Marketing Strategy & Programmes at A. P. Moller - Maersk, bringing over 20 years of experience in digital transformation and e-commerce. A Copenhagen Business School graduate, she is described by peers as "detail-oriented, " "structured, " and "passionate, " with a talent for motivating teams.

She has an entrepreneurial background, having founded BagsAndMore. dk, an e-commerce business specializing in stylish computer bags for women. Lotte is also the Deputy Chairman at Varefakta and serves on DI - Dansk Industris committee for e-Business, demonstrating deep industry engagement.

Lotte is a jury member for the Danish Digital Awards, focusing on the "Best in Digital Demand Generation (B2B)" category.

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Experience
28 Years
Current Role
Head of Digital Marketing Strategy & Programmes
Job Level
Mid-senior
Location
Region Zealand, Denmark
Personality Overview

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Priorities

Topics Lotte cares about

B2B Demand Generation
Serves as a jury member for the "Best in Digital Demand Generation (B2B)" category at the 2025 Danish Digital Awards, a new category she helped define.
Digital Transformation
Has over 20 years of experience developing and implementing ambitious international digital strategies and global e-commerce platforms for major brands.
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Career

Work history

12-2023
Head of Digital Marketing Strategy & Programmes
A.P. Moller - Maersk
6-2023 - 12-2023
Head of eCommerce Marketing Strategy
A.P. Moller - Maersk
1-2021
Næstformand
Varefakta
3-2020
Medlem af DIs udvalg for e-Business
DI - Dansk Industri
10-2005
Owner
BagsAndMore.dk
In the press

Media appearances

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Education
1995 - 2002
Cand.Merc. SOL
Copenhagen Business School
1995 - 1999
HA
Copenhagen Business School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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