Lou Clarke

Enthusiast
DISC Type : i

Chief People Officer at Velsera

United Kingdom

Overview

Lou Clarke is the Chief People Officer at Velser, a global HR executive with over 25 years of experience shaping people strategy across the Americas, EMEA, and APAC. She aligns talent with commercial growth in the tech and healthcare sectors and holds a CIPD Level 7 in HR Management.

Described as a well-rounded professional with a great sense of humour, Lou champions a positive work culture that prioritizes employee well-being, connection, and time to recharge. She has a family background in public health, as her late father was a distinguished professor in radiological protection.

Unique fact: Lou proudly refers to herself as an "HR Ninja 🥷" in her professional headline.

Personality Overview

Non-Confrontational

Story Driven

Consensus Focused

They are more about building relationships than just cutting deals.  Unlike D or C types, they are convinced more by stories and testimonials. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Scaling Company Culture
Focuses on building high-performance, values-led cultures in remote-first environments by promoting connection through social events and company-wide shutdowns.
Global People Strategy
Has over two decades of experience operating at board level to shape talent strategy and drive HR transformation for multinational corporations.
Employee Well-being
Actively promotes the importance of rest and recharging, sharing company initiatives like summer shutdowns to support team wellness and creativity.

Media Appearances

Louisa Clarke – Chief People Officer, Velsera (Speaker Profile). Featured in The Workplace Event

See Now

Work History

3-2026
Chief People Officer at Velsera
2-2025
Member at HRD Club
10-2024 - 3-2026
VP, People Operations at Velsera
5-2023 - 10-2024
Senior Director, People Operations at Velsera
1-2022 - 4-2023
People & Talent Director at Appsbroker Ltd

Education

CIPD Level 7 from CIPD Level 7

More Information

Social Presence :

Prographics :

Exp : 32 Location : United Kingdom Job Level : Leadership Designation : Chief People Officer at Velsera
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Insights For Selling To Lou

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Give them the opportunity to lead the conversation where possible
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don’t be excessively objective, be like a storyteller with them
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lou is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Lou

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Lou move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Lou take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Lou

Personality Compatibility


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