Louis Cho in

Louis Cho

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Co-Founder & Partner at Elevate FI
📍 Greater Toronto Area, Canada

Louis is a Co-Founder at Elevate FI and the Founder of APEX CX, specializing in creating AI-powered marketing and customer experience systems. With an MBA from the University of Toronto, he has a 25-year history as a CXO and author, transforming how major organizations engage with their customers. Colleagues describe him as analytical, strategic, passionate, and insightful.

Outside of his primary roles, Louis is a dedicated author and content creator, writing books on customer personalization and strategy. He actively shares his insights on customer experience and leadership through his weekly newsletter, "CX’s & O’s, " and daily posts on LinkedIn, turning his professional expertise into a passion for teaching others.

Unique fact: Louis successfully replaced a full marketing department with a 12-role AI-powered operating system that he built himself.

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Experience
21 Years
Current Role
Co-Founder & Partner
Job Level
Leadership
Location
Greater Toronto Area, Canada
Personality Overview

How Louis shows up

Communication Style
Decision Approach
Work Preference

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Priorities

Topics Louis cares about

AI Marketing Systems
His core focus is building AI-operated marketing systems that function at the level of a fully-staffed department, moving beyond simple AI assistance.
Customer Experience
A two-time author on the subject and former Chief Experience Officer, he focuses on turning CX into a strategic, revenue-generating capability.
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Career

Work history

1-2026
Co-Founder & Partner
Elevate FI
2025
Founder & CXO
APEX CX
9-2023
Book Author
APEX CX
1-2023
Content Creator
APEX CX
2024 - 2025
Chief Experience Officer
Chartered Professional Accountants of Canada (CPA Canada)
In the press

Media appearances

Louis Cho, Co-Founder & Managing Partner, Elevate FI - Rajiv Pant. Featured in Rajiv Pant Blog
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Education
MBA
University of Toronto - Rotman School of Management
Honours Bachelor of Science
McMaster University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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