Louis Roybal Gardner

Sharpshooter
DISC Type : DC

President at Gardner Brown Associates

Newport Beach, California, United States

Overview

Louis Gardner is the founder of Gardner Brown Associates, a financial services firm specializing in retirement strategies for high-net-worth individuals and corporate clients. With over 40 years of industry experience, including leading sales at major insurance carriers, he holds a Chartered Life Underwriter designation.

He is deeply involved in community service as the President of the Rooster Foundation, a charity dedicated to helping disadvantaged children. Louis also honors his familys heritage by serving as the Chairman of the Board for the Roybal Foundation, which supports civic engagement.

He serves as Chairman of the Roybal Foundation, which is dedicated to the legacy of his second cousin, former US Congressman Edward Ross Roybal.

Personality Overview

Rigorous & Demanding

ROI Driven

Thorough Evaluator

More than the product, they care about the impact of the product.  They prefer to be the ones controlling the conversation or defining the terms. They are not always relationship oriented.

Topics They Care About

Non-Qualified Plans
His recent online activity focuses almost exclusively on the tax advantages, setup, and strategic importance of non-qualified deferred compensation (NQDC) plans for key employees.
Executive Compensation
A core part of his firm's specialization involves a comprehensive review and analysis of executive benefits, buy/sell agreements, and other corporate compensation strategies.
Community Service
Serves as the President of the Rooster Foundation, a community organization that raises money for disadvantaged and high-risk children.

Media Appearances

Louis has no verified media appearances

Work History

3-2008
President at Gardner Brown Associates
1-2002 - 1-2005
Vice President-Advanced Markets Network at New York Life
1-2000 - 1-2002
AVP- National Accounts at Pacific Life
1-1993 - 1-2000
National Sales Manager-Western Region at Nationwide Insurance Company

Education

1995 - 1997
Chartered Life Underwriter from The American College
1976 - 1979
Bachelor of Science (B.S.) from Loyola Marymount University

More Information

Social Presence :

Prographics :

Exp : 29 Location : Newport Beach, California, United States Job Level : N/A Designation : President at Gardner Brown Associates
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Insights For Selling To Louis

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Speak about competitive differentiation that your product offers
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Avoid being a storyteller and don’t try to oversell
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Louis is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Louis

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Louis move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Louis take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Louis

Personality Compatibility


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