Louisa Dall

Observer
DISC Type : ci

Head of Payment Systems at Virgin Money

Greater Edinburgh Area, United Kingdom

Overview

Louisa Dall is a recognized leader in financial technology, currently serving as Head of Payment and Treasury Systems at Nationwide Building Society. With a career spanning roles at Virgin Money and Lloyds, she specializes in payments transformation and simplifying technology for customers. Louisa has been nominated for the Women in Tech Excellence Awards.

Outside of work, Louisa is deeply involved in her community. She has served as a co-chair for a local primary schools Parent Council and participates in charitable fundraising events, such as the Edinburgh Kiltwalk to support the Edinburgh Childrens Hospital Charity.

She has discussed using AI to introduce intelligent "friction" into payment journeys to proactively prevent fraud and enhance customer trust.

Personality Overview

Curious

Assertive

Value Driven

They are generally strong communicators and are not easy to convince.  They often ask many questions and rely heavily on information and documentation. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

AI in Payments
Explores using AI to proactively prevent fraud and enhance security, suggesting intelligent friction can improve customer trust rather than hinder the user experience.
Payments Transformation
Her career is focused on shaping the future of payments and simplifying the technology estate for customers at major financial institutions like Nationwide and Virgin Money.
Customer-Centric Innovation
Advocates for innovation focused on the end-user, aiming to simplify complex financial technology and enhance security to better serve and protect customers.

Media Appearances

Louisa Dall, Head of Payment & Treasury Systems at Virgin Money, on. Featured in C‑Suite Podcast (Facebook)

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Work History

10-2024
Head of Payment Systems at Virgin Money
10-2024
Head of Payment and Treasury Systems at Nationwide Building Society
4-2023 - 10-2024
Head of Payments, UK and Europe at PNC
4-2019 - 4-2023
Industry Product Lead, Pay.UK Initiatives at Lloyds Banking Group
6-2018 - 4-2019
Innovation & Investment, Global Transaction Banking at Lloyds Banking Group

Education

2019 - 2019
BCS Professional Certificate in Business Architecture from BCS, The Chartered Institute for IT
2014 - 2014
SWIFT Accredited from SWIFT

More Information

Social Presence :

Prographics :

Exp : 24 Location : Greater Edinburgh Area, United Kingdom Job Level : Mid-senior Designation : Head of Payment Systems at Virgin Money
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Insights For Selling To Louisa

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Be prepared for a lot of questions, answer them objectively
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Louisa is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Louisa

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Louisa move?

  • They like to analyze well and then make their decisions.
  • Can Louisa take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Louisa

Personality Compatibility


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