Louisa Turner

Pioneer
DISC Type : isd

Head of Fundraising at The Wallich

Greater Cardiff Area, United Kingdom

Overview

Louisa Turner is the Head of Fundraising at The Wallich, Wales homelessness charity, where she specializes in individual giving and corporate partnerships. She focuses on building meaningful relationships to create sustained income and has a Master of Arts in Theatre Arts Management from the Royal Welsh College of Music & Drama.

Originally from Cheshire, Louisa moved to Cardiff in 2010 to pursue a music degree and has made Wales her home ever since. In addition to her professional role, she dedicates her time as a Trustee for Recovery Cymru, supporting community recovery programs.

Unique fact: Her academic background is in the arts, with degrees in both Music and Theatre Arts Management.

Personality Overview

Dynamic But Sincere

Decisive But Friendly

Friendly But Fast

They have the unique ability to win both love and respect from their team (or outsiders)  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product

Topics They Care About

Homelessness Advocacy
Leads fundraising for The Wallich, frequently speaking on the importance of community generosity and small grants to provide hope and create turning points for individuals in crisis.
Corporate Partnerships
Actively develops and celebrates collaborations with businesses like Savills and Forage Farm, emphasizing partnerships that create both social impact and strengthen customer engagement.
Charity Income Diversification
She has a keen interest in strategic development and has recently spoken at events on exploring new revenue streams for charities, particularly through trading and enterprise.

Media Appearances

Louisa has no verified media appearances

Work History

3-2025
Head of Fundraising at The Wallich
7-2024
Trustee at Recovery Cymru
6-2022 - 4-2025
Individual Giving & Legacy Manager at St John Ambulance Cymru
10-2020 - 6-2022
Development Manager - Corporate Partnerships at Royal Welsh College of Music & Drama
7-2019 - 10-2020
Development Manager (Individual Giving) at Royal Welsh College of Music & Drama

Education

2-2023 - 6-2023
ILM Level 5 Award in Leadership and Management from Cardiff and Vale College
2013 - 2014
Master of Arts (MA) from Royal Welsh College of Music & Drama

More Information

Social Presence :

Prographics :

Exp : 12 Location : Greater Cardiff Area, United Kingdom Job Level : Mid-senior Designation : Head of Fundraising at The Wallich
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Insights For Selling To Louisa

During A Call Or A Meeting

DO's

  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Showcase existing customers and use case-studies to grab their attention
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Louisa is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Louisa

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Louisa move?

  • They are generally fast movers and can take quick decisions
  • Can Louisa take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Louisa

Personality Compatibility


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