Louise Bacelar in

Louise Bacelar

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Head de Comunicação e Marketing at Árvore
📍 Rio de Janeiro, Rio de Janeiro, Brazil

Louise Bacelar is the Head of Communication and Marketing and a Partner at the EdTech company Árvore. Her career shows a clear progression from digital media roles at agencies like WMcCann to her current leadership position. She holds a degree in Social Communication from the Federal University of Rio de Janeiro.

Outside of her core responsibilities, Louise is passionate about professional development and industry trends, attending major events like the RD Summit. Her social media activity reflects a deep pride in her companys mission to support educators through initiatives like the "Conversas que Transformam" digital congress.

An interesting fact: Early in her career, Louise won first place in the XVIII University Media Contest, an award promoted by the Grupo de Mídia of Rio de Janeiro.

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Experience
9 Years
Current Role
Head de Comunicação e Marketing
Location
Rio de Janeiro, Rio de Janeiro, Brazil
Personality Overview

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Communication Style
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Priorities

Topics Louise cares about

Marketing Educacional
As the marketing leader and partner at Árvore, her focus is on creating communication strategies for the education sector and supporting educators.
Eventos para Educadores
She actively organizes and promotes "Conversas que Transformam, " her company's free digital congress designed for teachers and school staff.
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Career

Work history

7-2025
Head de Comunicação e Marketing
Árvore
1-2025 - 9-2025
Coordenadora de Comunicação & Marketing
Árvore
2-2021 - 3-2025
Coordenadora de marketing
Árvore
9-2018 - 7-2019
Coordenadora de Mídia Digital
WMcCann
8-2017 - 9-2018
Assistente de Mídia Digital
NBS
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
7-2022 - 7-2023
Pós-graduação Lato Sensu - MBA
Pontifícia Universidade Católica do Rio Grande do Sul
2013 - 2017
Comunicação Social - Publicidade e Propaganda
Federal University of Rio de Janeiro
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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