Louise Coimbra

Go-getter
DISC Type : d

Director, Digital Paid Media at Consumer Reports

New York City Metropolitan Area, United States

Overview

Louise has no verified overview

Personality Overview

Vision Oriented

Self-Confident

Fast-Paced

They respond well to confident salespeople.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Louise has no verified topics they care about

Media Appearances

Louise has no verified media appearances

Work History

12-2022
Director, Digital Paid Media at Consumer Reports
8-2022 - 12-2022
Director, Acquisition, Digital Marketing at Consumer Reports
4-2014 - 8-2022
Associate Director, Digital Marketing, Acquisition at Consumer Reports
6-2005 - 11-2006
Web Marketing Coordinator at Lillian Vernon and Time Life Inc
10-2002 - 5-2005
Performance Analyst at Informa Investment Solutions (formerly Effron Enterprises)

Education

B.A. from Columbia University

More Information

Social Presence :

Prographics :

Exp : 16 Location : New York City Metropolitan Area, United States Job Level : Mid-senior Designation : Director, Digital Paid Media at Consumer Reports
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Insights For Selling To Louise

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Make sure that you you respond to any queries from them quickly
  • Be crisp while making the pitch

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Avoid repeating yourself or making generalizations
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Louise is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Louise

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Louise move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Louise take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Louise

Personality Compatibility


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