Louise Heegaard

Initiator
DISC Type : Di

Head of Marketing Europe Food Packaging Solutions B2B at Duni Group

Malmo, Skåne County, Sweden

Overview

As Head of Marketing Europe at Duni Group, Louise Heegaard drives global strategy with expertise in consumer insight, communication, and brand management. Educated at Lund University, her career includes leadership roles at Lactalis and Probi AB, focusing on the FMCG sector. Colleagues describe her as ambitious, creative, and a supportive, coaching leader.

She has a professional interest in corporate social responsibility and sustainability, having successfully combined CSR with in-store marketing activities and recently attended the Sustainable Packaging Summit.

Louise has demonstrated a commitment to strengthening brand equity and leading teams through digital-first transitions in fast-paced B2B and B2C environments.

Personality Overview

Conviction Driven

Friendly Challenger

Impact-Oriented

They respond well to objective pitches but also attach some value to relationships.  They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation.

Topics They Care About

Brand Strategy
Her career is built on expertise in brand strategy and communication, developed across senior marketing roles at global companies like Duni Group and Lactalis.
Team Leadership
Emphasizes a "coaching leader" style focused on creating supportive environments that empower her team members to make well-grounded decisions and grow.
Sustainable Packaging
Attended the Sustainable Packaging Summit, showing a direct professional focus on sustainability trends and innovation within the food packaging industry.

Media Appearances

Louise has no verified media appearances

Work History

5-2025
Head of Marketing Europe Food Packaging Solutions B2B at Duni Group
9-2024 - 4-2025
Global Senior Commercial Innovation Manager B2B at Probi AB
1-2024 - 9-2024
Marketing Manager Dairy & Juice B2C at Lactalis Group
7-2018 - 1-2024
Marketing Manager Cheese B2C at Lactalis Group
3-2018 - 7-2018
Brand Manager Allerum B2C at Lactalis Group

Education

1-2007 - 6-2008
Master's degree from Lund University School of Economics and Management
1-2007 - 6-2007
Brand management from ESCP Business School

More Information

Social Presence :

Prographics :

Exp : 15 Location : Malmo, Skåne County, Sweden Job Level : Mid-senior Designation : Head of Marketing Europe Food Packaging Solutions B2B at Duni Group
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Insights For Selling To Louise

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Focus on the big picture and the strategic value of your product
  • Acknowledge their status and position during the conversation

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Louise is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Louise

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Louise move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Louise take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Louise

Personality Compatibility


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