Louise O.

Observer
DISC Type : ic

Group Chief Executive Officer at CFC

Reino Unido

Overview

Louise OShea is the Group CEO of CFC, a specialist insurance provider. A transformative leader, she has a strong track record of growing digital businesses, notably trebling profits during her tenure as CEO of Confused. com. She began her career as a Chartered Accountant after earning a Masters in History, showcasing a diverse, strategic background.

Outside of work, Louise is a passionate advocate for the Welsh tech scene and for encouraging women in technology. She enjoys living in the Welsh countryside and, in her youth, was an avid traveler and a competitive chess player who enjoyed strategizing to win.

Unique fact: Demonstrating her commitment to breaking stereotypes, she applied for the CEO role at Confused. com while heavily pregnant and started the job with her eight-week-old baby.

Personality Overview

Assertive

Value Driven

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Cyber Insurance
As Group CEO of CFC, a market leader in cyber and emerging risk, she is at the forefront of innovation and growth in the specialist insurance sector.
Fintech in Wales
As the Chairperson of FinTech Wales, she is a passionate advocate for developing and promoting the thriving technology and investment ecosystem in the region.
People-focused Culture
States that her top priority is investing in people, focusing on training, development, and creating a psychologically safe environment to foster a high-performance culture.

Media Appearances

Louise has no verified media appearances

Work History

1-2024
Group Chief Executive Officer at CFC
3-2021 - 1-2024
Non Executive Director at CFC
1-2022 - 12-2023
Advisor at YuLife
3-2020 - 12-2023
Chairperson at FinTech Wales
3-2021 - 11-2023
Chairperson at Insurtech UK Advisory Panel

Education

2003 - 2006
Chartered Accountancy from Institute of Chartered Accountants of Scotland
2007 - 2007
Trustee Toolkit from Pension Regulator

More Information

Social Presence :

Prographics :

Exp : 9 Location : Reino Unido Job Level : Leadership Designation : Group Chief Executive Officer at CFC
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Insights For Selling To Louise

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Share testimonials from known people and give multiple examples of product value
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Louise is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Louise

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Louise move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Louise take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Louise

Personality Compatibility


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