Lowri Rhys

Observer
DISC Type : ci

Head of Brand and Communications at Pact Coffee

London, England, United Kingdom

Overview

Lowri is the Head of Brand and Communications at Pact Coffee, leveraging a strong background in customer relationship management from her time at Rapha Racing and Which? . She has successfully transitioned from technical CRM roles to leading brand strategy and communications. She holds a Bachelor of Science from Aston University.

Outside of her marketing career, Lowri shows a keen interest in personal development and community support. She has pursued a Graduate Certificate in Counselling and actively supports fundraising initiatives for charities like the Children’s Hospice South West through corporate partnerships.

She is a vocal advocate for ethical business, transparently championing Pact Coffees B Corp certification and its impact on the industry.

Personality Overview

Value Driven

Example Seeker

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They ask a lot of questions and rely heavily on information and collaterals. They are generally strong communicators and are not easy to convince.

Topics They Care About

Ethical Business Practices
Proudly shares and discusses Pact Coffee's B Corp recertification and annual impact report, emphasizing transparency and sustainability in the coffee industry.
Brand Partnerships
Highlights successful collaborations, such as with the Royal Parks Half marathon, to enhance brand presence and community engagement.
Customer Retention
Her career progression from CRM Manager to Head of Brand shows deep expertise in turning one-time customers into a loyal subscriber base.

Media Appearances

Lowri has no verified media appearances

Work History

1-2024
Head of Brand and Communications at Pact Coffee
11-2022 - 1-2024
Head of CRM & Communications at Pact Coffee
4-2022 - 10-2022
Head of CRM at Pact Coffee
12-2015 - 6-2017
CRM Manager at Rapha Racing Limited
10-2013 - 12-2015
Senior eCRM Executive at Which?

Education

Bachelor of Science (BSc) from Aston University

More Information

Social Presence :

Prographics :

Exp : 7 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Brand and Communications at Pact Coffee
URL has been copied!

Insights For Selling To Lowri

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Focus on immediate action-items rather than the larger goals
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lowri is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Lowri

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Lowri move?

  • They like to analyze well and then make their decisions.
  • Can Lowri take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Lowri

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.