Lucía Ruiz

Questioner
DISC Type : c

HR Lead at Nacar Design

Barcelona, Catalonia, Spain

Overview

Lucía has no verified overview

Personality Overview

Not Easily Convinced

Value Seeker

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to analyze every situation thoroughly.
 They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Lucía has no verified topics they care about

Media Appearances

Lucía has no verified media appearances

Work History

2-2026
HR Lead at Nacar Design
1-2025 - 1-2026
Director Leadership Development at Puig
1-2023 - 12-2024
Talent Projects Director at Puig
7-2022 - 1-2023
EMEA HR Director at Puig
9-2016 - 3-2018
LAO Marketing, Comercial and Communications HR BP Manager at Kimberly-Clark

Education

10-2022 - 6-2023
Posgrado en Coaching from Universitat Pompeu Fabra
2003 - 2009
Licenciado from UADE

More Information

Social Presence :

Prographics :

Exp : 13 Location : Barcelona, Catalonia, Spain Job Level : Mid-senior Designation : HR Lead at Nacar Design
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Insights For Selling To Lucía

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question
  • Back up any claims with data and numbers

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lucía is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Lucía

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Lucía move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Lucía take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Lucía

Personality Compatibility


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