Luc Hancock

Trailblazer
DISC Type : DI

Head of Community at Spendesk

Berlin, Berlin, Germany

Overview

Luc Hancock is the Head of Community at Spendesk, leading CFO Connect, a global network for over 12, 000 finance leaders. With 10+ years of experience across B2B SaaS, Fintech, and Gaming, he excels at turning community engagement into business value. People who have worked with him describe him as proactive and a fast learner.

Outside of his current role, Luc has a background in the gaming industry, where he built a community from scratch to over 80, 000 members. He holds a Bachelor of Arts from the University of Oregon and an International Baccalaureate from the French American International School, giving him a bicultural educational background.

He was once interviewed about the successful launch of a community forum that attracted over 4, 000 sign-ups on its first day.

Personality Overview

Assertive

Friendly But Fast

Values Relationships

They respond better to a combination of speed and relationship.  They will fight for you if they come to believe in you. They do not mind taking risks and can make hard decisions, if necessary.

Topics They Care About

Community Building
He has over a decade of experience scaling communities, manages a 12K+ member network, and speaks on panels about community-building fundamentals.
Finance Leadership
He leads CFO Connect, a global community for over 12, 000 finance leaders, focusing on creating value and fostering connections for C-level professionals.
B2B Marketing
His work connects community impact directly to business outcomes like revenue and retention, and he has a background in customer marketing and communications.

Media Appearances

Luc has no verified media appearances

Work History

5-2023
Head of Community at Spendesk
11-2021 - 4-2023
Customer Marketing and Community Lead at Spendesk
9-2020 - 12-2021
Head of Communications at Shadow
3-2019 - 9-2020
Head of Community at Shadow
10-2017 - 3-2019
Senior Community Manager, UK at Shadow

Education

2009 - 2013
Bachelor of Arts (B.A.) from University of Oregon
2005 - 2009
International Baccalaureate from French American International School (San Francisco, CA)

More Information

Social Presence :

Prographics :

Exp : 10 Location : Berlin, Berlin, Germany Job Level : Mid-senior Designation : Head of Community at Spendesk
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Insights For Selling To Luc

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Ask them for a lunch or coffee once some rapport has been established
  • Give them control of the sales process

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luc is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Luc

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Luc move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Luc take some risk or not?

  • They can take risks if necessary.

You And Luc

Personality Compatibility


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