Lucas De Brito Rocha in

Lucas De Brito Rocha

Commander · DISC type D
VP of Marketing & Ops Analytics at Risepoint
📍 United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
10 Years
Current Role
VP of Marketing & Ops Analytics
Job Level
Senior
Location
United States
Personality Overview

How Lucas shows up

Decisive
Very Quick
Candid & Clear

They like to act fast and expect others to do the same. They are not focused on building rapport and relationships. They respond better to strong and respectful interactions.

Priorities

Topics Lucas cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

3-2026
VP of Marketing & Ops Analytics
Risepoint
1-2022 - 3-2026
Marketing Analytics & Insights Director
Covista
3-2020 - 12-2021
Commercial Analytics Sr. Manager (Marketing and Enrollments)
Covista
10-2018 - 3-2020
Commercial Planning| Marketing Analytic| Pricing Manager
Covista
2-2015 - 5-2017
Associate Consultant
The Boston Consulting Group (BCG)
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
Executive MBA
Northwestern University - Kellogg School of Management
Engineer's degree
Instituto Tecnológico de Aeronáutica - ITA
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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