Lucas De Brito Rocha

Commander
DISC Type : D

VP of Marketing & Ops Analytics at Risepoint

United States

Overview

Lucas has no verified overview

Personality Overview

Decisive

Very Quick

Candid & Clear

They like to act fast and expect others to do the same.  They are not focused on building rapport and relationships. They respond better to strong and respectful interactions.

Topics They Care About

Lucas has no verified topics they care about

Media Appearances

Lucas has no verified media appearances

Work History

3-2026
VP of Marketing & Ops Analytics at Risepoint
1-2022 - 3-2026
Marketing Analytics & Insights Director at Covista
3-2020 - 12-2021
Commercial Analytics Sr. Manager (Marketing and Enrollments) at Covista
10-2018 - 3-2020
Commercial Planning| Marketing Analytic| Pricing Manager at Covista
2-2015 - 5-2017
Associate Consultant at The Boston Consulting Group (BCG)

Education

Executive MBA from Northwestern University - Kellogg School of Management
Engineer's degree from Instituto Tecnológico de Aeronáutica - ITA

More Information

Social Presence :

Prographics :

Exp : 10 Location : United States Job Level : Senior Designation : VP of Marketing & Ops Analytics at Risepoint
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Insights For Selling To Lucas

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Speak about competitive differentiation that your product offers
  • Be respectful but crisp

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Avoid being too verbose
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lucas is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Lucas

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Lucas move?

  • They can take decisions very fast if you manage to convince them.
  • Can Lucas take some risk or not?

  • The risks don’t matter much to them.

You And Lucas

Personality Compatibility


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