Lucas Kosner in

Lucas Kosner

Trailblazer · DISC type ID
Head of Sales at becausal
📍 Greater Chicago Area, United States

Lucas Kosner is a seasoned revenue driver and team lead specializing in brand and agency partnerships within the gaming, video, and content landscape. With experience at Overwolf, Twitter, and Barstool Sports, he excels at building sales plans and marketing solutions for advertisers. People who have worked with him describe him as hardworking, passionate, and driven.

He is an active participant in the digital media industry, frequently attending conferences like the IAB Playfronts and Digidays Media Buying Summit to connect with partners, clients, and industry leaders.

Unique fact: His career has uniquely positioned him at the intersection of major consumer brands (CPG/QSR) and modern entertainment platforms like esports, live streaming, and social media.

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Experience
22 Years
Current Role
Head of Sales
Job Level
Mid-senior
Location
Greater Chicago Area, United States
Personality Overview

How Lucas shows up

Persuasive
Values Relationships
Friendly But Fast

They are not against taking risks and can make tough decisions when required.
 A combination of speed and relationship gets the best response from them. They prefer to ensure that they are in control of the situation.

Priorities

Topics Lucas cares about

In-Game Advertising
His current role at Overwolf focuses on engaging 41 million gamers through in-game brand activations and unique, IAB-standard inventory.
CPG Brand Strategy
He has extensive experience building partnerships with CPG and food brands at Twitter, StreamElements, and ReKTGlobal, focusing on companies like Mars Wrigley and Frito-Lay.
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Career

Work history

6-2026
Head of Sales
becausal
10-2024 - 6-2026
Sales Director, Non-Endemic Retail Media
Epsilon
1-2024
Brand Partnerships Director- Midwest
Overwolf
1-2023 - 9-2023
Senior Director, Agency and Brand Partnerships
KERV Interactive
8-2022 - 12-2022
Sr. Client Partner- CPG
Twitter
In the press

Media appearances

Overwolf hires senior leaders to grow global brand partnerships team. Featured in MediaShotz UK
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Education
Education details unavailable
The University of Kansas
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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