Lucas Sijbinga

Examiner
DISC Type : cs

Marketing Strategist at Forexx Group B.V.

Netherlands

Overview

Lucas Sijbinga is a Marketing Strategist at Forexx Group B. V. , specializing in the technical secondment industry. With a background in recruitment marketing and automation, he focuses on attracting talent in sectors like Maritime, High tech, and Automotive. He holds a bachelors degree from HZ University of Applied Sciences.

Beyond his marketing career, Lucas has entrepreneurial experience as the co-owner of Celuc, a business in the fashion and watch industry. This venture showcases his interest in business ownership and consumer brands. He also shows an interest in the world of finance.

Unique fact: Lucas considers AI to be his favorite marketing colleague, as he is the sole marketer at his company and relies on it for daily brainstorming and productivity.

Personality Overview

Late Adopter

Status Quo Seeker

Process Oriented

They do not like taking risks at all and go for proven options in the end.  They are thorough and always follow a systematic approach. Being observant comes to them naturally.

Topics They Care About

Technical Recruitment Marketing
He believes attracting technical talent requires a very different approach than mainstream recruitment marketing, moving beyond perks like "pingpong tables" to what engineers truly value.
AI in Marketing
As the only marketer at Forexx, he actively uses AI as a brainstorming partner and productivity tool, highlighting his hands-on approach to modern marketing technology.
Marketing to Gen Z
He actively reads research papers on Generation Z, social media, and brand perception to understand and engage the upcoming generation of professionals.

Media Appearances

Lucas has no verified media appearances

Work History

10-2025
Marketing Strategist at Forexx Group B.V.
6-2024 - 9-2025
Marketing Project Coördinator at Wiertz Company
7-2023 - 5-2024
Recruitment Marketeer at Wiertz Company
2-2023 - 6-2023
Afstudeerstage at Wiertz Company
10-2020 - 10-2023
Ondernemer at Celuc

Education

2019 - 2024
Bachelor's degree from HZ University of Applied Sciences
2-2022 - 7-2022
Minor from Universitat de Barcelona

More Information

Social Presence :

Prographics :

Exp : 5 Location : Netherlands Job Level : Junior Designation : Marketing Strategist at Forexx Group B.V.
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Insights For Selling To Lucas

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't push them too hard to make fast decisions, give them time
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lucas is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Lucas

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Lucas move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Lucas take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Lucas

Personality Compatibility


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