Lucia Ruck Keene

Critic
DISC Type : C

Co-Founder & Non Executive Director at Troy London

United Kingdom

Overview

Lucia has no verified overview

Personality Overview

Objective Thinker

Information Seeker

Negotiator

They are quite likely to negotiate on pricing or other key terms.  They don’t appreciate bells and whistles unless backed by data. They enjoy working alone and do not rely on others very often.

Topics They Care About

Lucia has no verified topics they care about

Media Appearances

Lucia has no verified media appearances

Work History

10-2014
Co-Founder & Non Executive Director at Troy London
2-2018 - 7-2025
Principal, Public & Private Markets at Blackwood
1-2016 - 1-2018
Associate Director at Kinnevik AB
2-2014 - 1-2016
Senior Analyst at Kinnevik AB
1-2013 - 8-2014
Associate Director at G3 Good Governance Group

Education

2004 - 2009
English Lit BA Hons from The University of Edinburgh
Finance for Non-Financial Managers from Cass Business School

More Information

Social Presence :

Prographics :

Exp : 15 Location : United Kingdom Job Level : Leadership Designation : Co-Founder & Non Executive Director at Troy London
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Insights For Selling To Lucia

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Tell them what ROI they can expect
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Do not use very emotional or colorful language
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lucia is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Lucia

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Lucia move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Lucia take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Lucia

Personality Compatibility


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