Luciana De Azevedo Lara in

Luciana De Azevedo Lara

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Full-time parenting at Essity
📍 Munich, Bavaria, Germany

Luciana de Azevedo Lara is a senior global brand marketing leader with over 12 years of experience at companies like Essity and adidas, focusing on the FMCG sector. She excels at scaling brands through purpose and creativity, leading globally acclaimed campaigns. People who have worked with her describe her as an exceptional, collaborative, and solution-focused leader.

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Experience
14 Years
Current Role
Full-time parenting
Job Level
Middle
Location
Munich, Bavaria, Germany
Personality Overview

How Luciana shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Luciana cares about

Challenging Taboos
Leads groundbreaking campaigns like #wombstories and #painstories that challenge societal taboos and stereotypes surrounding women's health.
Empathetic Marketing
Believes empathy is a greater breakthrough than AI and focuses on creating campaigns centered on real human feelings and experiences.
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Career

Work history

6-2022 - 11-2023
Full-time parenting
Essity
2-2020
Senior Global Brand Comms Manager Fem Care
Essity
6-2018 - 2-2020
Senior Manager Global Brand Comms
adidas
10-2016 - 6-2018
Manager Global Brand Comms
adidas
2-2015 - 10-2016
Assistant Manager Global Brand Comms
adidas
In the press

Media appearances

Luciana de Azevedo Lara – Senior Manager Global Brand (Essity) – Org Chart. Featured in The Org
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Education
2013 - 2015
Master's Degree
Technische Hochschule Nürnberg Georg Simon Ohm
2006 - 2010
Graduated
USP - Universidade de São Paulo
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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