Luciano Barros Lopes

Observer
DISC Type : ci

Sales Director ( SP/RJ/ES) at Vigor

São Paulo, São Paulo, Brazil

Overview

Luciano is a high-impact Sales Director with extensive experience in the consumer goods sector, having held senior roles at Vigor, The Kraft Heinz Company, and Danone. He holds an MBA from Kroton and is recognized for his ability to design effective business strategies and manage key accounts on a national level.

A colleague praised his very rapid career ascension and his ability to drive results across major multinational corporations in Brazil.

Personality Overview

Curious

Value Driven

Example Seeker

They are likely to ask many questions and look heavily for supporting information.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Consumer Goods Sales
His entire career is built on sales leadership roles at major consumer goods companies like Vigor, Kraft Heinz, and Danone.
Strategic Account Growth
Previously held roles as "Head of Key Accounts" and "National Key Account Manager, " showing a focus on major client development.
Commercial Strategy
A former colleague highlighted his ability to perform a complete analysis of the business and design effective commercial strategies.

Media Appearances

Luciano has no verified media appearances

Work History

2-2026
Sales Director ( SP/RJ/ES) at Vigor
2-2021 - 1-2026
Sales Director at The Kraft Heinz Company
2-2019 - 2-2021
Head of Key Accounts at The Kraft Heinz Company
7-2016 - 2-2019
National Key Account Manager at Danone
9-2015 - 7-2016
Head of Key Accounts + Cash&Carry at BRITVIC ebba

Education

2010 - 2012
Master of Business Administration (MBA) from Kroton
2001 - 2005
Publicidade e Propaganda com ênfase em Marketing from Unic

More Information

Social Presence :

Prographics :

Exp : 17 Location : São Paulo, São Paulo, Brazil Job Level : Mid-senior Designation : Sales Director ( SP/RJ/ES) at Vigor
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Insights For Selling To Luciano

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Invite them for a social do but don’t rely solely on the relationship
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luciano is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Luciano

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Luciano move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Luciano take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Luciano

Personality Compatibility


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