Luciano Oliveira in

Luciano Oliveira

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GTM Transformation at PepsiCo
📍 Brasília, Federal District, Brazil

Luciano Oliveira is a Go-to-Market and commercial strategy leader with over 15 years of experience at companies like PepsiCo. He specializes in structuring efficient, scalable products across the fintech, agritech, and insurance sectors. Colleagues describe him as strategic, responsible, and empathetic.

Outside of work, Luciano is a dedicated Jiu-Jitsu practitioner with 17 years of experience in the martial art. He views it as a personal hobby that has taught him discipline and meritocracy, and he continues to train regularly to maintain his skills and focus.

He is a black belt in Jiu-Jitsu, a rank earned after over a decade of dedication.

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Experience
11 Years
Current Role
GTM Transformation
Location
Brasília, Federal District, Brazil
Personality Overview

How Luciano shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Luciano cares about

Go-to-Market Strategy
His entire career, including his current role at PepsiCo, focuses on transforming GTM models, from business planning and logistics to sales channel implementation.
Bancassurance Innovation
He specialized in the Bancassurance model, leading initiatives to integrate insurance, credit, and payment solutions within banking and fintech distribution channels.
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Career

Work history

7-2024
GTM Transformation
PepsiCo
7-2023 - 6-2024
Product Strategy Consultant
IBO Consultoria
6-2022 - 6-2023
Superintendente de Bancassurance e Desenvolvimento de Negocios
Wiz Concept
8-2021 - 5-2022
Superintendente de operações
Wiz Concept
1-2019 - 7-2021
Superintendente de Operações, Marketing e Perfomance
Wiz Corporate
In the press

Media appearances

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Education
1-2024 - 6-2024
Product Manager
PM3
2019 - 2020
Pós-graduação Lato Sensu - MBA
Universidade Católica de Brasília
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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