Luciano Oliveira

Evaluator
DISC Type : CDs

GTM Transformation at PepsiCo

Brasília, Federal District, Brazil

Overview

Luciano Oliveira is a Go-to-Market and commercial strategy leader with over 15 years of experience at companies like PepsiCo. He specializes in structuring efficient, scalable products across the fintech, agritech, and insurance sectors. Colleagues describe him as strategic, responsible, and empathetic.

Outside of work, Luciano is a dedicated Jiu-Jitsu practitioner with 17 years of experience in the martial art. He views it as a personal hobby that has taught him discipline and meritocracy, and he continues to train regularly to maintain his skills and focus.

He is a black belt in Jiu-Jitsu, a rank earned after over a decade of dedication.

Personality Overview

Hard To Convince

Quality Focused

Thorough Evaluator

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Go-to-Market Strategy
His entire career, including his current role at PepsiCo, focuses on transforming GTM models, from business planning and logistics to sales channel implementation.
Bancassurance Innovation
He specialized in the Bancassurance model, leading initiatives to integrate insurance, credit, and payment solutions within banking and fintech distribution channels.
Operational Efficiency
He focuses on improving distribution and logistics. He holds a Lean Six Sigma Green Belt certification, underscoring his commitment to process optimization.

Media Appearances

Luciano has no verified media appearances

Work History

7-2024
GTM Transformation at PepsiCo
7-2023 - 6-2024
Product Strategy Consultant at IBO Consultoria
6-2022 - 6-2023
Superintendente de Bancassurance e Desenvolvimento de Negocios at Wiz Concept
8-2021 - 5-2022
Superintendente de operações at Wiz Concept
1-2019 - 7-2021
Superintendente de Operações, Marketing e Perfomance at Wiz Corporate

Education

1-2024 - 6-2024
Product Manager from PM3
2019 - 2020
Pós-graduação Lato Sensu - MBA from Universidade Católica de Brasília

More Information

Social Presence :

Prographics :

Exp : 11 Location : Brasília, Federal District, Brazil Job Level : N/A Designation : GTM Transformation at PepsiCo
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Insights For Selling To Luciano

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luciano is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Luciano

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Luciano move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Luciano take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Luciano

Personality Compatibility


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