Luciano Penteado

Questioner
DISC Type : c

Diretor Comercial at Grupo Ser Educacional

Greater Curitiba, Brazil

Overview

Luciano Penteado is a seasoned commercial executive with over three decades of experience driving business expansion across the education, technology, and telecommunications sectors. A Computer Engineering graduate from Pontifícia Universidade Católica do Paraná, he has a strong track record in strategic leadership roles at companies like Grupo Ser Educacional and UniFAEL.

He combines a deep technical background in engineering and telecommunications with a long career focused on commercial growth, sales channel development, and strengthening market positions.

Personality Overview

Systematic

Not Easily Convinced

Price-Sensitive

They prefer to fully evaluate every situation.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Business Expansion
His career is defined by leading commercial expansion and strengthening the market presence for institutions in the education and technology sectors.
Customer Experience
Through his role with UNE. CX, he focuses on transforming customer service models, including client acquisition, retention, and scheduling optimization.
EdTech Sector
He has extensive experience in the educational market, having held long-term commercial director roles at major Brazilian educational groups like UniFAEL and Ser Educacional.

Media Appearances

Luciano has no verified media appearances

Work History

8-2025
Diretor Comercial at Grupo Ser Educacional
4-2025
Canal de Vendas at une.cx
4-2024 - 4-2025
Diretor comercial at Watch Labs
6-2022 - 4-2024
Diretor comercial at Grupo Ser Educacional
6-2013 - 4-2024
Diretor Comercial at FAEL - Faculdade Educacional da Lapa

Education

1998 - 1999
Pós-Graduação em Telecomunicações from Pontifícia Universidade Católica do Paraná
1987 - 1992
Engenheiro da Computação from Pontifícia Universidade Católica do Paraná

More Information

Social Presence :

Prographics :

Exp : 12 Location : Greater Curitiba, Brazil Job Level : N/A Designation : Diretor Comercial at Grupo Ser Educacional
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Insights For Selling To Luciano

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luciano is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Luciano

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Luciano move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Luciano take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Luciano

Personality Compatibility


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