Lucie Selby in

Lucie Selby

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Co-Founder at The Hook
📍 United Kingdom

Lucie Selby is a brand and design strategist with 15 years of experience. After seven years as an Interior Designer in London, she founded Lucie Selby Design and co-founded The Hook, focusing on creating distinct brand identities for businesses. She holds a First Class Honours degree in Interior Design from Manchester Metropolitan University.

Outside of her design work, Lucie is a mother of three based in Colchester, Essex. She is passionate about sports, actively playing squash and netball. Her involvement in squash extends to being the Director of Design and a Level 2 coach for Off The Wall Squash, a local squash academy.

Her guest appearance on the “No Rest For The Vivid Podcast” was the most played episode of 2022.

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Experience
19 Years
Current Role
Co-Founder
Job Level
Leadership
Location
United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Lucie cares about

Strategic Branding
Believes a brand is more than a logo; it's a tool to give a business direction, support marketing, and help them become memorable.
Supporting Small Businesses
Acts as a 'remote design department' and co-founded The Hook to provide workshops, training, and a supportive community for local businesses in Essex.
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Career

Work history

1-2022
Co-Founder
The Hook
4-2014
Founder & Designer
Lucie Selby Design
4-2013
Director of Design
Off The Wall Squash
8-2007 - 12-2013
Interior Designer
LTS Architects
In the press

Media appearances

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Education
2004 - 2007
BA(hons) - First Class Honours
The Manchester Metropolitan University
2004 - 2005
Foundation Diploma
Loughborough University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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