Lucy Southern in

Lucy Southern

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Co-Founder at Uncommon Capital
📍 London, England, United Kingdom

Lucy Southern is a founder and CEO with a focus on acquiring and partnering with UK-based businesses. She currently leads two firms: Uncommon Capital, which buys extraordinary businesses, and Look Good, Do Good, a holding company for clothing brands. Her background includes operations, merchandising, and a BSc from the University of Warwick.

Colleagues describe her as a professional who is reliable, honest, and dedicated. They highlight her optimistic attitude, attention to detail, and passion for the brands she represents, noting she consistently contributes to a positive team environment.

She runs two separate acquisition-focused companies simultaneously, one for general businesses and another specifically for apparel brands.

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Experience
13 Years
Current Role
Co-Founder
Job Level
Leadership
Location
London, England, United Kingdom
Personality Overview

How Lucy shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Lucy cares about

Business Acquisition
Her current roles as Co-Founder of Uncommon Capital and Founder of Look Good, Do Good are centered on buying and partnering with existing businesses.
Apparel & E-commerce
She founded a holding company specifically to acquire clothing brands and previously managed merchandising for major publications at Group Commerce.
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Career

Work history

10-2022
Co-Founder
Uncommon Capital
2-2018
Founder + CEO
Look Good, Do Good
3-2013 - 1-2018
Head of Operations
TRULY
6-2012 - 3-2013
Merchandising Manager
Group Commerce
1-2012 - 3-2012
Editorial / Copywriting
Time Out
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2015 - 2015
Lean Six Sigma
London Business School
2007 - 2010
Bachelor of Science (BSc)
University of Warwick
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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