Lucy Southern

Energizer
DISC Type : I

Co-Founder at Uncommon Capital

London, England, United Kingdom

Overview

Lucy Southern is a founder and CEO with a focus on acquiring and partnering with UK-based businesses. She currently leads two firms: Uncommon Capital, which buys extraordinary businesses, and Look Good, Do Good, a holding company for clothing brands. Her background includes operations, merchandising, and a BSc from the University of Warwick.

Colleagues describe her as a professional who is reliable, honest, and dedicated. They highlight her optimistic attitude, attention to detail, and passion for the brands she represents, noting she consistently contributes to a positive team environment.

She runs two separate acquisition-focused companies simultaneously, one for general businesses and another specifically for apparel brands.

Personality Overview

Imaginative

Believer

Full Of Energy

They are people oriented, friendly and like creating new connections.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Business Acquisition
Her current roles as Co-Founder of Uncommon Capital and Founder of Look Good, Do Good are centered on buying and partnering with existing businesses.
Apparel & E-commerce
She founded a holding company specifically to acquire clothing brands and previously managed merchandising for major publications at Group Commerce.
Operational Excellence
Her experience as Head of Operations at TRULY and her Lean Six Sigma certification from London Business School indicate a focus on process and efficiency.

Media Appearances

Lucy has no verified media appearances

Work History

10-2022
Co-Founder at Uncommon Capital
2-2018
Founder + CEO at Look Good, Do Good
3-2013 - 1-2018
Head of Operations at TRULY
6-2012 - 3-2013
Merchandising Manager at Group Commerce
1-2012 - 3-2012
Editorial / Copywriting at Time Out

Education

2015 - 2015
Lean Six Sigma from London Business School
2007 - 2010
Bachelor of Science (BSc) from University of Warwick

More Information

Social Presence :

Prographics :

Exp : 13 Location : London, England, United Kingdom Job Level : Leadership Designation : Co-Founder at Uncommon Capital
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Insights For Selling To Lucy

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Share some stories about how you you have helped people in similar positions succeed
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t assume a yes just because they have not said no
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lucy is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Lucy

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Lucy move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Lucy take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Lucy

Personality Compatibility


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