Luis Alejandro Catarineau

Questioner
DISC Type : c

CEO/Social Media Marketing expert/video producer/Music Producer/Audio Engineer at THE WAY HOME PRODUCTIONS

Ellicott City, Maryland, United States

Overview

Luis is the CEO and founder of THE WAY HOME PRODUCTIONS, where he specializes in audio consulting and social media video marketing for businesses and churches. A certified audio engineer with a Masters degree from Towson University, he also leverages his expertise as a Music Teacher for Montgomery County Public Schools.

Outside of his production company, Luis is deeply passionate about music, with experience working across genres from pop to jazz. He dedicates time to teaching middle school students and enjoys writing, arranging, and helping other artists elevate their songs. His interests include major industry players like Sony Music Entertainment.

He balances his entrepreneurial work in video marketing and audio production with a dedicated role as a public school music teacher.

Personality Overview

Cautious & Analytical

Not Easily Convinced

Value Seeker

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Video Marketing
His company focuses on social media video marketing, and he recently filmed a local chamber of commerce's sales summit, showcasing his work with business leaders.
Audio Production
As a certified audio engineer and music producer, he has extensive experience in studio work, location recording, and post-production for various projects and musicians.
Small Business Growth
He produces content for events like sales summits and creates marketing videos for local businesses, such as a healthcare clinic, to help them grow their presence.

Media Appearances

Luis has no verified media appearances

Work History

9-2018
CEO/Social Media Marketing expert/video producer/Music Producer/Audio Engineer at THE WAY HOME PRODUCTIONS
4-2014 - 10-2024
Music Teacher/Music Technology at Montgomery County Public Schools

Education

2011 - 2016
Master’s Degree from Towson University
2008 - 2008
Audio Engineering Certification from Omega Studios'​ School of Applied Recording Arts & Sciences

More Information

Social Presence :

Prographics :

Exp : 11 Location : Ellicott City, Maryland, United States Job Level : Middle Designation : CEO/Social Media Marketing expert/video producer/Music Producer/Audio Engineer at THE WAY HOME PRODUCTIONS
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Insights For Selling To Luis Alejandro

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luis Alejandro is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Luis Alejandro

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Luis Alejandro move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Luis Alejandro take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Luis Alejandro

Personality Compatibility


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