Luis Azanza

Critic
DISC Type : C

Lead Payor Maintenance Coordinator at Veracyte, Inc.

San Francisco, California, United States

Overview

Luis Azanza serves as the Lead Payor Maintenance Coordinator at Veracyte, leveraging a background in business engineering and data analytics. He holds a Masters degree from IEBS Business School and is certified as a Data Analyst in both Tableau and Power BI, with prior experience using Salesforce and Oracle SAP.

His early career included digital marketing internships where he planned go-to-market campaigns, managed social media analytics, and executed email marketing strategies.

Personality Overview

Precise

Critic

Negotiator

They like to do things independently and don’t look for support from others.  Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Data Analytics & BI
Holds certifications as a Data Analyst in both Tableau and Power BI, showing a strong skill set in business intelligence and data visualization.
CRM Systems
Has direct experience utilizing enterprise systems like Oracle SAP and Salesforce for billing processes, CRM updates, and customer support in previous roles.
Digital Marketing
Gained hands-on experience planning go-to-market campaigns, implementing website analytics, and running ads on search engines and social media during his internships.

Media Appearances

Luis has no verified media appearances

Work History

3-2025
Lead Payor Maintenance Coordinator at Veracyte, Inc.
8-2023 - 3-2025
Benefits Coordinator at Veracyte, Inc.
6-2020 - 12-2020
Digital Marketin Intern at SuperWorld
7-2020 - 9-2020
Digital Marketing Intern at ThyFlow
4-2017 - 2-2020
Processing Analyst at KONE Corporation

Education

2018 - 2019
Master's degree from IEBS Business School
2004 - 2009
Bachelor in Business Engineering - Expertise in Marketing from Pontificia Universidad Católica del Ecuador

More Information

Social Presence :

Prographics :

Exp : 10 Location : San Francisco, California, United States Job Level : Junior Designation : Lead Payor Maintenance Coordinator at Veracyte, Inc.
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Insights For Selling To Luis

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don’t try too hard to build a relationship with them
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luis is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Luis

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Luis move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Luis take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Luis

Personality Compatibility


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