Luis Berti in

Luis Berti

Critic · DISC type C
Head of Global Technology, Regional CIO at New Balance
📍 Boston, Massachusetts, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
17 Years
Current Role
Head of Global Technology, Regional CIO
Job Level
Leadership
Location
Boston, Massachusetts, United States
Personality Overview

How Luis shows up

Critic
Precise
Objective Thinker

Unless the value is proven by data, they are unlikely to value fancy features. They enjoy working alone and do not rely on others very often. It is very likely that they will negotiate pricing or other important terms.

Priorities

Topics Luis cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

8-2022
Head of Global Technology, Regional CIO
New Balance
9-2021 - 7-2022
VP of Transformation, Business & Technology
Agropur
8-2019 - 9-2021
Director, Strategic Enterprise Capabilities Geo Technology for APLA, NA, and EMEA
Nike
9-2017 - 7-2019
Director, Strategic Enterprise Capabilities Geo Technology for Asia Pacific & Latin America
Nike
12-2015 - 9-2017
Technology Director (CIO), Brazil
Nike
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2004 - 2006
MBA
FGV - Fundação Getulio Vargas
1994 - 1998
Bachelor of Technology (B.Tech.)
Fundação Bradesco
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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